The Posture Leader startup was founded in 2019, but its idea was generated a year before. In the spring of 2018, Habib supervised a research project to develop an intelligent ergonomic solution for alleviating MSD pain among health professionals. That is how he met Behnaz and Shokoofeh for the first time; they were part of the advisory board assigned to bring their medical insights into the project. Unfortunately, the project failed due to limited evidence of effectiveness among the test groups. While the product alleviated neck and back pain, its long-term effects were controversial. In spite of this, the project led to a better understanding of how healthy postures and regular exercise are essential in preventing MSDs.
Treating several patients with musculoskeletal disorders made Habib realize the prevalence of this condition among dental practitioners. As a result, he decided to initiate the development of an improved version of the product they were working on. Based on the experience gained from that failed project, he specifically targeted dental professionals this time. At the time, Habib was simultaneously involved in opening a pain clinic and purchasing the required medical equipment, which gave him new insights and a network of people in the industry that later led to the formation of Posture Leader. After consulting the idea with Behnaz and Shokoofeh, Habib reached out to Hamed, a prestigious medical equipment supplier in Iran with an excellent background in dentistry, to help the team with his business insights. Based on the market demand and competition analysis, Hamed decided to bring a software engineer to the team in order to enhance the product. Having evaluated many candidates, he selected Siavash, a diligent and creative software developer with great enthusiasm for developing products for the healthcare industry. Consequently, Posture Leader was born in 2019 through teamwork and dedication. This startup got incorporated in BC, Canada, as “POSTURE LEADER HEALTH TECHNOLOGIES LTD.” on 6 March 2021.